SM P'sinan Malls Support Local Brands, MSMEs

SM Supermalls in Rosales, Urdaneta City, and Dagupan City embark on an empowering campaign called #Pinoypreneur in celebration of Philippine Independence Month. Designed with a core objective of supporting and promoting local businesses, this campaign aims to foster a sense of national pride and encourage shoppers to buy local.

Launched at the beginning of the month, the #Pinoypreneur campaign provides shoppers with the opportunity to discover, connect with, and support remarkable businesses from Pangasinan. This unique exhibit showcases a diverse range of products and services, including fashion, food and beverage, home decor, art, and many more.
“Through initiatives like the #Pinoypreneur campaign, we provide a platform for talented entrepreneurs to showcase their products, celebrate our rich culture, and contribute to the vibrant economy of our nation," said SM City Rosales’ Mall Manager, Mr. Herald D. Eleria.

At SM City Rosales, the beloved bakeshop Goldilocks captures visitors' hearts and taste buds with delectable cakes and pastries. Another must-visit spot is the Department of Trade and Industry (DTI) booth, which proudly displays a wide selection of Filipino goodies and locally crafted products, from mouthwatering delicacies to artisan crafts. Over at SM City Urdaneta Central, the culinary creations of Chef Rahab are a true delight. They specialize in freshly baked bread and pastries, flavorful pasta, and refreshing salads. It's the perfect place to satisfy your cravings for delicious and wholesome meals. In addition to Chef Rahab's offerings, visitors can explore the PhilExport Region 1 booth at SM City Urdaneta Central. This curated showcase features a handpicked selection of products from seven local MSMEs: Crafter's Joy, Kawayan Nature, Ilokana, Sopresa, Bandulf, Cocoa de Alcala, and Denmark Candles. Each MSME brings its unique touch, offering visitors a diverse range of quality products that highlight the richness of Pangasinan's local craftsmanship.

Meanwhile, at SM Center Dagupan, make sure to indulge in the aromatic delights of Highland Brew. And for all the cheesecake lovers out there, the Cheesecake Library is a must-visit. They offer a wide selection of indulgent cheesecakes, ranging from classic flavors to creative and unique twists. Shoppers visiting SM Malls in Pangasinan can expect to find dedicated spaces and displays showcasing a wide array of locally-made products until June 12. These spaces will serve as a focal point for shoppers to explore and engage with a wide range of products proudly crafted by Filipino hands. By providing a platform for MSMEs to reach a broader customer base, SM City Rosales, SM City Urdaneta Central, and SM Center Dagupan hope to contribute to the growth and sustainability of these enterprises. The #Pinoypreneur campaign was launched to celebrate Filipino craftsmanship and promote a vibrant and inclusive economy. By promoting local businesses, SM Supermalls aim to stimulate economic growth at the grassroots level and provide a platform for budding entrepreneurs to thrive.