Just
in time for the back-to-school season, SM shoppers can share the gift of
knowledge through The SM Store’s SM
Share Movement Donate-A-Book campaign in all branches nationwide.
Ongoing
until July 7, shoppers can donate books and school supplies to benefit school
children of select SM Foundation supported schools. In exchange, shoppers will
receive 50 pesos discount coupon for every donation made.
Grade three pupils of Balanga Elementary school received brand new back packs with school supplies from The SM Store. |
Earlier
donations from the campaign, which was launched last May 20 were distributed to
the Balanga Elementary School in Bataan where employee volunteers from the nearby
branches of The SM Store in Pampanga and Olongapo shared a fun-filled day with
grade 3 pupils.
The SM Store donated books from Olongapo and
Pampanga branches enough to fill up the mini-library of the two storey school
building donated by SM Foundation. Bags and school supplies were also donated
just in time for the back to school season.
The
grade 3 pupils of Balanga Elementary school were also treated to a story
telling session by The Story Telling Project (TSP), a non-government partner
organization of SM, with the aim to spark hope, inspiration and imagination
through storytelling.
In the
session, TSP demonstrated how you can inject fun and enthusiasm in reading as a
group activity to teachers, parents, and pupils.
According
to Rey Bufi, Executive Director of TSP, “we are aligned with the mission of The
SM Store Share Movement Donate-A-Book campaign and Balanga Elementary School to
make reading an enjoyable experience for children. It can help start the
regular habit of reading in an age when children are often distracted with
gadgets.”
Reading
, especially for third graders is a very crucial academic skill because it is
the foundation of learning, Amy Inieto, Principal of Balanga Elementary School,
shared that in addition to their regular school curriculum, they have a
program to reinforce reading habits of
learners.
“The
books donated by The SM Store through its Share Movement Donate-A-Book campaign
will be put to good use. It will become part of our teaching instruments to
reinforce the value of reading.” said Inieto.
The SM Share Movement Donate-a-Book
campaign is part of The SM Store’s quarterly donation drives- wherein it
collects shoes, books, toys, and hygiene kits for identified unprivileged
communities, including those impacted by calamities.
According to Joseph Rosal, Senior
AVP for Operations of The SM Store, “more shoppers are looking for ways to give
back and they can do this through The SM Store. We want The SM Store to become the venue for
people to come together and foster the true Filipino spirit of sharing or
“bayanihan.”
The SM Store Share Movement Donate-a-Book campaign
is ongoing until July 7 in all The SM Store branches nationwide. Shoppers can
share new and pre-loved gently used books. The SM Store also accepts school
packs and text books.
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